THE CLUB @ APLUSA: THE MOVE FROM FASHION TO WORKWEAR!
The world of workwear is moving fast, more and more areas of application are covered, branding or protecting us. It is also a new domain entered by those companies offering apparel for fashion or leisure and sports. To explore how the ‘transformation’ can be mastered, one of Germany’s leading outdoor and sportswear brands reported on how they successfully managed the process. CEO, Jakob Schöffel of ‘Schöffel Sportbekleidung GmbH’ gave an insight into why and how the company managed to enter the workwear product segment with its ‘Schöffel-Pro’ operation, during the GERMAN FASHION Panel Talks hosted at the AplusA trade fair on 05 November 2025 in Düsseldorf, Germany. Jakob Schöffel was interview by Sven Eriskat, Managing Partner of infoAid Partners and Partner of the Apparel Sourcing Club.